Kaustubh Shukla
B2B Marketing Leader

I help startups & growing businesses build marketing engines that drive growth.

Whether you're starting from scratch, setting up your first marketing function, or looking to improve what you already have, I help you figure out what needs to happen and get it moving.

What I can help with

If you know marketing needs fixing, but aren't sure where to start, this is where I come in.

Positioning & Messaging

Clarify what you offer, who it's for, why it matters and how to communicate it clearly.

Go-to-Market

Turn products and business goals into practical GTM plans, launches, campaigns and sales enablement.

Lead Generation

Build campaigns, funnels, landing pages and nurturing programs that turn attention into qualified opportunities.

Branding, Content & Communications

Build your brand and create the content, messaging and marketing materials you need to communicate consistently.

CRM & Marketing Automation

Set up and improve CRM systems, HubSpot, workflows, lead nurturing and automation so marketing can scale with less manual work.

Marketing Strategy & Leadership

Turn business goals into a practical marketing roadmap, set priorities, establish KPIs and bring the right people, agencies and channels together.

Who I work with

I work with startups and growing businesses at different stages of their marketing journey.

Whether you’re starting from scratch and need to establish your marketing, setting up your first marketing function, or looking to improve what you already have, I can help you figure out what needs to happen and get it moving.

Experience across
SaaS B2B Technology Startups Manufacturing Industrial EV

Results & experience

I've worked across SaaS, B2B technology, startups and industrial businesses, building campaigns, marketing systems and go-to-market programs across the UK, US, Europe, Australia, APAC and India.

500+Monthly leads generated
350+Marketing Qualified Leads generated
5Product launches planned and executed
8+ yearsMarketing experience

How I can work with you

Marketing Audit

A focused look at your current marketing to identify what's working, what's missing and what should be prioritised.

Project Consulting

Bring me in for a specific marketing challenge, campaign, launch or project.

Fractional Marketing Manager

Ongoing marketing leadership and execution support without committing to a full-time hire.

Monthly Advisory

A regular sounding board for marketing decisions, planning, priorities and execution.

Not sure what to fix first?

Send me a message. I'm happy to take a quick look at what you're doing and share a few ideas. No hard sell.

💬 Let's chat